Charlotte is a Master Florist holding the Society of Floristry Master Certification and has won three RHS Chelsea Flower Show Gold Medals for her innovative floral installations. She trained at the prestigious Constance Spry School and has designed flowers for high-profile weddings at venues including Claridge's, The Savoy, and numerous National Trust properties. With 18 years of experience, she currently runs her own boutique floristry studio in the Cotswolds while consulting for luxury event planners across the UK.
Charlotte Ashworth's journey into floristry began with a Fine Art degree from Central Saint Martins, where she developed the artistic eye that now defines her signature naturalistic style. She subsequently trained at the Constance Spry School before completing her Master Florist certification through the British Florist Association. Charlotte spent eight years as Lead Designer at one of London's most prestigious Mayfair florists, where she created installations for royal events, celebrity weddings, and Fortune 500 corporate galas. Her technical expertise spans structural mechanics including chicken wire and kenzan techniques, suspended cloud installations requiring precise weight calculations, and the intricate spiral hand-tie method that creates her characteristically abundant bouquets. She has pioneered foam-free sustainable floristry practices and works exclusively with British flower farms whenever seasonality permits. Charlotte is passionate about educating both aspiring florists and consumers about the true value of artisan floristry versus mass-market alternatives. Her writing addresses the common misconceptions about flower pricing, the hidden complexities of event installation, and the artistic principles that transform simple blooms into transformative designs. She regularly lectures at horticultural colleges and judges at national floristry competitions.